Values

Frø as a company has got four core values. These are Care, Insight, Impact and Unity. These four values are important within the company, and our goal is that as many productions as possible will reflect them.

Care
Frø wants to work both on a local and on a regional scale, but even more so at a global level. In this work we want to demonstrate that we care. We care about people, ethnical groups and even more so regional entities. We wants to be part of a work that aim for peaceful coexistence worldwide, increased comprehension and consideration between people, cultures and nations. Our work is based on idealism, thoughtfulness and social commitment.

Insight
We believe practical and theoretical knowledge from a personal and all the way to a global level is crucial for delivery of great productions. Through our projects we want to create deeper insight of the themes presented. We will not let short term profits stop us from working with the projects care for.

Impact
Our projects have an emotionally impact with values and a content the audience takes a stand to. We want to make a difference and through our projects we try to be heard and give perspective. We want people to react.

Unity
Frø is a non-religious company that wants to work with projects which contributes to positive consequences. We feel unity towards our fellow employees in our company, towards our partners and fellow human beings around the world. Co-operating with other organizations Frø is a part of a bigger unity working to promote the concepts of care, humanity, tolerance and passion.

In addition to these four core values we promote the The International Bill of Human Rights, which is the foundation wall of Frø, both internally and externally.